Marketing Management (German/English)

Master's programme in Marketing Management combining broad business-administration training with applied marketing, digitisation, brand management, and advanced market-research perspectives.

Academic requirements

Professional experience in the field of study for at least one year; GMAT / GMAT Focus with a score of 600 points or above (if applicable)

Minimum GPA

No fixed minimum GPA is published.

English requirements

English at B2 level or higher is required. Accepted proofs include TOEFL iBT 83, IELTS 6.0, TOEIC Four Skills 1200, PTE Academic 67, Cambridge English Scale 170, Oxford Test of English 126, or UNIcert II. GMAT can waive separate English proof.

German requirements

C1 level or higher (TestDaF TDN 4 or 5, DSH 2 or 3, Telc Deutsch C1 Hochschule). Exemption for German Abitur or Bachelor's studies in German.

Accepted bachelor fields

Requires a bachelor's degree in business studies or a subject combined with business studies.

APS Certificate

Yes

Thesis required

Yes

Mandatory internship

Only for applicants with 180 ECTS (to obtain 30 additional ECTS)

Tuition fee

None

Semester contribution

Approximately 350 EUR per semester according to the current programme information.

ECTS credits

90 ECTS credits

Funding info

Tuition: None Semester contribution: Approximately 350 EUR per semester according to the current programme information.

Graduates are prepared for careers in marketing departments, agencies, consultancies, and other German or international marketing environments.

• 1

  Digital and International Marketing (MSc)

  Technische Hochschule Mittelhessen University of Applied Sciences

  Gießen · Master of Science · English

• 2

  E-Commerce

  Rosenheim Technical University of Applied Sciences

  Traunstein · Bachelor of Arts · English

• 3

  Social Media Marketing & Management

  Hochschule der Medien Stuttgart

  Stuttgart · Bachelor of Arts · English

• 4

  Global Digital Marketing and Sales

  Heilbronn University of Applied Sciences

  Schwäbisch Hall · Bachelor of Arts · English

• 5

  Retail and Consumer Management

  Technische Hochschule Ingolstadt

  Ingolstadt · Master of Arts · English