Digital and International Marketing (MSc)

Master of Science in Digital and International Marketing prepares students for leadership roles in a digitally connected and globalised world. Combines advanced knowledge in international marketing and digital strategy with strong skills in strategic marketing and management.

Minimum GPA

at least overall grade 2.3

English requirements

B2 CEFR (e.g., Cambridge First Certificate, TOEFL, TOEIC, IELTS)

German requirements

German language skills on B1 level; For foreign applicants, sufficient German language skills (a minimum of 260 hours of course work) are compulsory and an entry requirement.

Accepted bachelor fields

Bachelor (210 ECTS or 180 ECTS with compensation) in the business area (at least 50% business share)

APS Certificate

Yes

Thesis required

Yes

Mandatory internship

No

Tuition fee

0

Semester contribution

approx. € 342 (as of June 2025)

ECTS credits

90

Funding info

Tuition: 0 Semester contribution: approx. € 342 (as of June 2025)

Graduates are well-prepared for diverse roles such as Digital Marketing Manager, Brand Manager, International Sales Manager, Business Development Manager, or Strategy Consultant – both in Germany and worldwide.

• 1

  E-Commerce

  Rosenheim Technical University of Applied Sciences

  Traunstein · Bachelor of Arts · English

• 2

  Social Media Marketing & Management

  Hochschule der Medien Stuttgart

  Stuttgart · Bachelor of Arts · English

• 3

  Global Digital Marketing and Sales

  Heilbronn University of Applied Sciences

  Schwäbisch Hall · Bachelor of Arts · English

• 4

  Retail and Consumer Management

  Technische Hochschule Ingolstadt

  Ingolstadt · Master of Arts · English

• 5

  International Marketing Management

  HWR Berlin (Berlin School of Economics and Law)

  Berlin · Master of Arts · English