Global Digital Marketing and Sales

This bachelor's programme trains students in digital marketing and sales in an international business environment. It is taught entirely in English and combines business study with international orientation and ongoing German-language classes.

Minimum GPA

No fixed minimum GPA is published on the current official programme page.

English requirements

English at CEFR B2 is required. The official programme page accepts TOEFL 550 paper / 213 computer / 79 internet, IELTS minimum 6.0, Cambridge CAE minimum C, Oxford Test of English minimum 120 with B2 in all modules, or qualifying English-medium school or degree documents.

Accepted bachelor fields

Applicants need a recognised school-leaving certificate equivalent to a German higher education entrance qualification.

APS Certificate

Yes

Thesis required

Yes

Mandatory internship

Yes

Tuition fee

None for EU/EEA students; 1,500 EUR per semester for newly enrolled non-EU/EEA international students.

Semester contribution

159.00 EUR per semester in winter semester 2025/26.

ECTS credits

210

Funding info

Tuition: None for EU/EEA students; 1,500 EUR per semester for newly enrolled non-EU/EEA international students. Semester contribution: 159.00 EUR per semester in winter semester 2025/26.

Graduates emerge poised to drive impactful change and thrive in the digital economy, with career opportunities in multinational corporations, start-ups, or entrepreneurial ventures. The region offers abundant employment opportunities during and after studies.

• 1

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• 2

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• 3

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• 4

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• 5

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