Bachelor of Arts

E-Commerce

Rosenheim Technical University of Applied Sciences

Traunstein, GermanyMarketing & Communications

APS Requiredfull-time

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Degree

Bachelor of Arts

Language

English

Tuition

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Duration

7 semesters

Programme Overview

This bachelor's degree combines business administration and e-commerce with digital business models and technologies such as artificial intelligence, blockchain, web3, the Internet of Things, and virtual reality. It prepares students for professional work in digitalized business environments across multiple company functions.

Admission Requirements

Academic requirements: A general or subject-specific higher education entrance qualification is sufficient to qualify for the study programme.
Minimum GPA: No fixed minimum GPA is published on the current official programme page.
English requirements: English language skills at level B2 are required. Accepted English proof includes TOEFL iBT 72+, IELTS 6.0+, TOEIC 785+, Cambridge B2 First grade C or higher, TELC English B2 or higher, PTE Academic 60+, Trinity ISE II or higher, or a completed degree in English.
German requirements: German A2 according to the CEFR. Accepted proofs: German language diploma DSD level 1 (CEFR A2/B1) or higher, Goethe Certificate A2 or higher, TELC Certificate A2 or higher, ÖSD Certificate A2 or higher, DSH 1 or higher, TestDaF TDN 3 or higher, passed German courses at a German university (min 4 ECTS at level A2), assessment test, completed German-language Bachelor’s or Master’s degree, completed German studies in Germany or abroad, German at level A in IB final certificate.
Accepted bachelor fields: University entrance qualification is required.
APS Certificate: Yes
Mandatory internship: Yes

Costs & Funding

Tuition fee: 500 EUR per semester for international students from non-EU countries from summer semester 2026 onward; this also applies to students enrolled from winter semester 2025/26 onward.
Semester contribution: 97 EUR per semester.
ECTS credits: 210
Funding info: Tuition: 500 EUR per semester for international students from non-EU countries from summer semester 2026 onward; this also applies to students enrolled from winter semester 2025/26 onward. Semester contribution: 97 EUR per semester.

Career Outcomes

Prepares for a successful career in the fast-growing fields of e-commerce and digital business. Existing company contacts facilitate career start and open outstanding prospects.

Typical job roles

E-commerce managerDigital marketing specialistDigital business analystProject manager in digital business

Target industries

E-commerceDigital businessTechnology companies