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Master of Arts

Retail and Consumer Management

Technische Hochschule Ingolstadt

Ingolstadt, GermanyMarketing & Communications
APS Requiredfull-time

Degree

Master of Arts

Language

English

Tuition

€1,200/sem

Duration

3 semesters

Programme Overview

International retailers and brand manufacturers need well-trained managers familiar with retail management, consumer management, strategy, internationalisation, marketing concepts and digitalisation. The programme builds on a Bachelor's degree and equips students with conceptual and strategic skills for careers in retail and branding industries. It covers areas such as International Retail Operations, Market Research, Retail Law, etc. Taught entirely in English.

Admission Requirements

Academic requirements

Deadline: 1. Applicants with a Bachelor's degree from outside of Germany must first apply via uni-assist. Please apply there as soon as possible, as uni-assist needs several weeks to provide the "Vorprüfungsdokument" (VPD), which you need for your further application. If you acquired your Bachelor's degree outside of Germany, uni-assist has to verify your eligibility to study in Germany and to convert your grades to the German grade system. You will have to submit all required documents to uni-assist online. The process takes a minimum of four to six weeks. You can apply there all year round. 2. PRIMUSS – THI application portal: from 2 May until (expected to be) 15 July for the following winter semester or from 15 November until (expected to be) 15 January for the following summer semester You will have to apply online at the PRIMUSS university application portal. There you will have to upload all the necessary documents including your VPD. You can still upload documents within the respective periods (there will be deadlines per document in the upload area) after you have sent your application online (there is no need to send hard copies for an application).

Minimum GPA
No fixed minimum GPA is published on the current official programme page.
English requirements
Fluent or adequate English skills (level B2 of the Common European Framework) Applicants applying for an English-language Master's programme must provide proof of sufficient English language skills at level B2. Proof of having passed the examination must be submitted by the time of enrolment at the latest. A list of all accepted certificates can be found here: https://www.thi.de/en/university/university-profile/university-management/legal-department/general-statutes/.
Accepted bachelor fields
economics or retail-oriented Bachelor's degree
APS Certificate
Yes
Thesis required
Yes
Mandatory internship
No

Costs & Funding

Tuition fee
1,200 EUR
Semester contribution
All students will have to pay a student union fee of 72 EUR per semester.
ECTS credits
90
Funding info

Tuition: 1,200 EUR Semester contribution: All students will have to pay a student union fee of 72 EUR per semester.

Career Outcomes

Enables students for qualified job entry in the retail industry or post-graduate research programme.

Typical job roles

Retail ManagerConsumer AnalystBrand ManagerStrategic Retail Consultant

Target industries

Retail industryConsumer goods sectorLifestyle productsConsumer electronicsAutomotive distribution

Similar programmes in Marketing & Communications

Programme details

Degree
Master of Arts
Language
English
Duration
3 semesters
Mode
full-time
Start
Winter semester
App. Window
02 May → 15 July (annual)

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APS Certificate required

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