Marketing and Artificial Intelligence

English-taught MA combining modern marketing strategy with artificial intelligence, analytics, brand management, and international business, with project-based work in small classes and an optional flexible track.

Minimum GPA

At least grade 2.5.

English requirements

English level B2 CEFR. Aalen's international application page lists the following proofs: TOEIC (L&R) 785, TOEFL iBT 72, TOEFL ITP 543, Cambridge First grade B, Cambridge CAE grade C, Cambridge CPE grade C, IELTS 6.0, PTC Academic B2 64, or UNIcert II grade 2.3.

Accepted bachelor fields

Professionally qualifying university degree in a related field such as marketing, business informatics, economics, or marketing, with at least 210 ECTS; at least half of those ECTS must be in business- or economics-related fields.

APS Certificate

Yes

Thesis required

Yes

Mandatory internship

No

Tuition fee

EUR 1,500 per semester for international students without EU/EEA citizenship; EU/EEA students do not pay this tuition fee.

Semester contribution

EUR 170 per semester.

ECTS credits

90

Funding info

Tuition: EUR 1,500 per semester for international students without EU/EEA citizenship; EU/EEA students do not pay this tuition fee. Semester contribution: EUR 170 per semester.

As a graduate with a Master of Arts in Marketing and Artificial Intelligence from Aalen University, you will be an expert in modern marketing and highly attractive for employers.

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