Business Administration / Digital Business Management (BSc)

International Bachelor's Programme in Business Administration / Digital Business Management (BSc). Teaches "Doing Business in a Digital World" with a blend of business management and information technology. Seven-semester programme merging a general management-oriented part with a programme-specific part covering areas like digital business models, artificial intelligence, UI/UX design, big data, programming, and project management.

Academic requirements

The requirements for admission include a general/specialised higher education entrance qualification ("Allgemeine Hochschulreife", "Abitur" / "Fachgebundene Hochschulreife"), or a foreign equivalent.

Minimum GPA

No fixed minimum GPA is published on the current official programme page.

English requirements

A minimum language proficiency level of B2 in English, as defined by the Common European Framework of Reference for Languages (CEFR), is required for admission. This corresponds to a minimum score of 72 on the TOEFL Internet-based test (iBT) or a score of 543 on the TOEFL Institutional Testing Programme (ITP). Alternatively, an IELTS score of at least 5.5 is accepted. Equivalent qualifications also include a minimum score of 162 on the Cambridge English B2 First examination, or any of the higher-level certificates.