SRH University
Degree
Bachelor of Arts
Language
English
Tuition
€690/sem
Duration
6 or 7 semesters
English-taught bachelor's programme that combines international business administration with business psychology. Students build management foundations for global companies while learning how motivation, personnel selection, organizational behaviour, and market psychology shape business decisions.
General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife). Applicants with foreign degrees might be eligible for direct entry.
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Semester contribution: None published per semester. The current SRH application portal lists a 1,000 EUR one-time registration fee.
Graduates can move into management consulting, marketing and advertising, market and behavioural research, coaching, and personnel selection, development, or HR roles that combine psychology with business practice.
Specialisations
Typical job roles
Target industries
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Indian students must obtain an APS certificate before applying to this programme.
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