International Business Administration – Digital Marketing (BA)

English-taught bachelor's programme in Berlin that combines international business administration with digital marketing. It covers brand management, communication and advertising psychology, online marketing, social-media strategy, and practical projects that build analytical and creative marketing skills.

Academic requirements

Please note that applicants with foreign degrees might be eligible for direct entry. This means that applicants who meet the requirements DON'T need to do a foundation year before starting their Bachelor's.

Minimum GPA

No fixed minimum GPA is published.

English requirements

SRH requires English proof such as Duolingo 110, TOEFL iBT 87 for direct entry or 79-86 with additional agreement, TOEIC 785 with Speaking 160 and Writing 150, IELTS Academic 6.5, Cambridge CAE/CPE grades A-C, Pearson PTE Academic 59, or Linguaskill 176-184 with all four skills.

Accepted bachelor fields

Requires a higher education entrance qualification such as Abitur or Fachhochschulreife, or an equivalent international school-leaving qualification. SRH states that applicants with foreign qualifications may be eligible for direct entry without a foundation year.